Who are Your
Customers and Prospects?
That is....Who is Your Target Market?

Your target market?

Now, THAT is a very interesting question!

The mistake that the majority of people make when asked "who is your customer?" or "who is your target market?" or "who would be interested in your business opportunity?" is to answer "Oh, anybody...or everybody"! Argghh!

In fact, I heard this very answer just last week on a very well known business "reality TV" programme (yes, I admit to watching the occasional TV!). And the person who gave this answer was supposed to be a high flying potential recruit for the astute business man who the programme is centred around (if you're in the UK, you'll probably know which programme I'm talking about). Unsurprisingly he was fired off the programme.

You will always be head and shoulders above anyone else out here attempting this "marketing stuff" if you know precisely who your target market is, or target markets are. That means - who exactly is going to benefit from, and buy, your products or service, and who exactly is going to join you in the business.

Yes, I am absolutely sure that, with the high quality of your average network marketing/MLM product or service, that anybody could benefit from it.

And I am also absolutely sure that (given the right tutoring in sales and marketing skills) anyone would benefit from joining a network marketing business opportunity.

The fact is though, that just because people would benefit from your product or opportunity, does not mean that they actually want to.

You'll know these people.

They are the people that you've come across who think your "cure all" health product is a fantastic idea...but it's just too expensive. Or they buy one bottle or tub of your magic "stuff"...and it then resides in their fridge for the next three months (despite your well-timed follow up calls!).

Or they think that your service to save them money on all their utility bills is a wonderful idea...but they're just too busy to cope with the hassle of sorting it out. How many of you actually bother to shop around each time your car insurance is up for renewal? Generally, people don't because it's a pain to do. If you did, you could save yourself loads of money. But we don't, so our insurance premiums creep up! (Go and check!)

Or your prospect loves the idea of being able to work for 10 hours a week and earn a fortune. But they're just too busy right now to do it...but they will soon...they promise! ("Call me next June" they say. Code for "Don't bother, because I will have forgotten about you by then and I'll still be too busy).

Or...perhaps you have been lucky enough to get them through your business opportunity meetings (when they actually showed up!) and they signed on the dotted line, ordered their starter kit, were all excited...and then discovered some work is involved. Or rather, a lot of work is involved to get that fortune. And so you get "I'm just too busy right now, or... I can't cope because the budgie has died, or... I want to give this my full attention and can't do it right now, I'll come back to it in June." Or even better... "my husband/wife/partner/pet dog doesn't want me to do this."

Ho hum.

And off they go to that great parallel universe (where all those other prospects go) and you'll never seem to be able to get hold of them again!

Recognise any of this?

How about we change the scenario.

How about you instead speak to people who are already interested in your product or service, or opportunity?

In fact, people who are already looking for a solution to their aches and pain that your magic "stuff" can sort out for them. And they don't mind the cost, or the taste, as long as it works.

And, how about talking to prospects who are actually already interested in business opportunities, or earning an extra income, or are actively looking for something to do whilst the kids are at school/in bed?

Do you think those people would come up with excuses?

Nope.

Do you think you'll have to physically go and pick them and drive them to a business opportunity meeting just so they get there?

No.

Do you think your business might just become a whole lot easier?

Yes.

Defining your target market and knowing who they are will make all your marketing efforts fall into place. Spend time on this section and you will, I promise, start seeing some light at the end of your particular marketing tunnel.

We will go into each type of target market in a moment, but you will find that you have many target markets for your potential customers or potential business partners.

The trick is to focus on one, or possibly two, particular target markets. By focusing in on a particular target market this will give you a specialism, and an in-depth knowledge of that area. You'll actually start to be seen as the local expert and people will come to you as a result.

Focusing in on a target market gives you a strength that you wouldn't have had before. Don't think you'll miss out on sales.

You won't. Oddly, what happens is that you increase your overall sales as a result.

Remember, we're selling "you" and establishing "you" as someone people want to come to for advice or to work with. Becoming, therefore, a specialist in one particular target market will give you a credibility that you couldn't buy.

So, let's have a look at each target market in turn.

Click Here to Learn How to Define Your Target Market for Product or Service Customers

Click Here to Learn How to Define Your Business Opportunity Prospects

And go Here for an All Important - Must Read - NEWS FLASH!!!

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