The Secret Definitive Guide of What To Do With Your 100 Name List
(and still keep your friends)

Here's the deal. Please, please, please do NOT call everyone on your 100 name list, or friends and family list, to offer them your opportunity.

Here's why.

They are your friends and family. And that's where they should stay!! They're there to have a coffee or a glass of wine with when you need a "pick-me-up" or to celebrate. Or just to hang out with!

Let's just suppose you were opening a left-handed widget shop and you obviously wanted a good flow of left handed customers. You've worked hard at writing your marketing plan and you know down to the last detail who your typical left-handed customer is, where they live, how old they are, and so on. You discover they read a particular magazine aimed at left handed people, and that there's even a left-handed forum on the internet.

So, to promote the opening of your business you would do a whole mixture of PR and marketing activities in the places that left handed people go or in magazines that they read.

You would NOT invite everyone you know to come to your shop.

What you'd probably do is scan a list of the people that you know to see if there were indeed any left-handed people on your list. They would be interested in your shop - so invite them.

The rest of that people on your list you'd probably never bother to contact about it, other that maybe to tell some interested parties what you're doing.

And that's how we should approach our 100 name list.

Look at your list and see if there are any true and genuine:

• Likely candidates for your business opportunity (for instance, your cousin is always looking at new business opportunities, and your friend has a toddler and needs an income but doesn't want to go out to work);
  
• People who have a real need for your products and may well be interested in trying them e.g. I LOVE cooking and all kitchen gadgetry (to the point my husband has to hide the credit cards if we pass cook shops!). If someone I know started a kitchen equipment/gadget business I would be the first who'd want to know!)
  

If you have to hold home parties for your business, you could then extend your invitation to some friends and family who you know would help you and let you practice on them.

With the rest of your list, you can decide whether to tell them you've started your own business; or you could ask if they know of anyone who would benefit from your products/service; or you could ask if they know of anyone who is currently looking for a new business opportunity or for additional income.

Or you may decide that some people on your list you would never contact in a million years.

It is FAR easier talking to someone on your warm list if there's a real reason for speaking with them about your product or opportunity. So take the pressure off yourself and only talk to those who are already holding up their hands saying "please speak to me about this". THAT'S who you should be spending your time talking to. Not building yourself up into a lather talking to people you haven't spoken to in years.

Just my opinion!! And just my professional marketing opinion too!

If you want another opinion, I'd recommend downloading yourself a copy of this FREE e-book The 7 Great Lies of Network Marketing. This link will take you straight through to a page for you to enter your name and email address. Pop your details in, hit Enter, and the book is immediately available for you.

This e-book completely changed the way I ran my business and confirmed to me why the 100 name list is just not as important as people tell you it is. At the very least, you'll realise that you are not the only one who feels like you do. Read it and see. (Remember it's free....you've got nothing to lose....and it's not another one of these "5-pages-but-everything-is-in-double-spacing-books-so-it-looks-more" ebooks either!).

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